Don’t fight not against your competition but for the consumers. All of them

Wolfgang Metze is Chief Consumer Officer at Telefonica in Germany - yes, that includes the famous O2 brand.

He is one of the most progressive leaders we know in marketing and beyond, as he is responsible for all touchpoints with the people.

And he has phrased a mantra that we embrace, since we first heard it. “I don’t work against my competition. I work for telco customers. All of them.

In short: we couldn't be more excited