'7 Lessons you can Learn from my Embarrassment.' by John Lowery.

The 3rd part of his Triptych on Planning.

Don’t fight not against your competition but for the consumers. All of them

Wolfgang Metze is Chief Consumer Officer at Telefonica in Germany - yes, that includes the famous O2 brand.

He is one of the most progressive leaders we know in marketing and beyond, as he is responsible for all touchpoints with the people.

And he has phrased a mantra that we embrace, since we first heard it. “I don’t work against my competition. I work for telco customers. All of them.

In short: we couldn't be more excited

Jerome has worked for glue, BBH, Wieden + Kennedy and more.
He will talk about NFTs and how brands can use them.
Hosted by Gordon.

Blurb